Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, subscriber list, or for sales leads. The methods for generating leads typically fall under the umbrella of advertising. Leads may come from various sources or activities. We create Facebook/Instagram ads for you, find the perfect target audience who wants and needs your business or service, and we send the leads to you to follow up with and close.